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Kirk Franklin has a purpose for ‘Long Live Love’

Kirk Franklin has a purpose for ‘Long Live Love’

In 1993, Kirk Franklin And The Family’s debut album changed contemporary gospel. The genre wasn’t unfamiliar with crossover success; Andrae Crouch infused new life into the genre-blending gospel with Christian, R&B and even pop. By the early ‘90s, gospel acts like Bebe and Cece Winans enjoyed a steady presence at Urban radio with songs that leaned more inspirational than straight up spiritual. But Kirk And The Family bridged the gap between gospel and secular even further, putting praise to hip-hop and new jack swing samples and updating tried and true classics with catchy but emotive arrangements. By the late 1990s, Franklin had revolutionized the business. He was the first gospel artist to reach platinum sales with his debut album, the first gospel artist on MTV, the first gospel artist with a No. 1 pop hit – the first gospel artist to become a bonafide mainstream superstar. He moved like a hip-hop artist but walked with Jesus, and while it confused and upset church elders, it opened the word of God up to a segment that the old time hymns simply couldn’t read.

The multi-talented artist is now 26 years into his career, and facing the same challenges of staying true to his artistry and message in a changing musical landscape as his peers on the secular side of the charts. Gospel artists who broke down barriers into mainstream music in the ‘90s and ‘00s are mostly back to serving their gospel core, and finding their path musically as gospel music is in the midst of a similar genre identity crisis as R&B. But while Franklin may not be in as big a spotlight as he once was, he’s still the biggest and one of the most visible gospel stars of our generation and hasn’t slowed down with his music or his energy.

On May 31, 2019, Franklin released his 13th studio album, Long Live Love, and will begin touring for the album on Thursday, July 11. VIBE joined him for an intimate listening of the new album, and then Naima Cochrane talked to the prolific writer, producer, and Sunday Best executive producer and host about going back to his origins, the black church’s relevance for black millennials, and False Evidence Appearing Real.

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dbenton

July 30th, 2019

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